In the toolkit.
Why Are Backlinks Important?
What is a backlink and why are they important? Backlinks or Inbound Links (IBL’s) are links that are directed towards your website and are the building blocks to good Search Engine Optimization. The number of backlinks a website has is in a good indicator of its popularity or importance with search engines. Search engines, namely Google, give more credit to websites that have a larger number of quality backlinks and consider those websites more relevant in a search query.
The importance of Rank Tracking.
It is critical for every business to know where they rank in mobile search vs. desktop. You also need to know where your competitors rank. Mobile ranking data tells you where you need to put in your best efforts with SEO, marketing and how to supplement with PPC & app advertising.
Why should you run a site audit?
The goal behind a website’s SEO audit is to provide a clear picture of how effectively your site performs in search engine results. It will also provide you information about how and where to make improvements to improve your search rankings and targeted traffic. In addition you will also know where your site is doing well. Site audit will also inform you about any issues that may be causing damage to your website’s online presence. It will also provide you an insight into the performance of your SEO campaigns.
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