Organic SEO strategies will enable your website rank highly within Google SERPS but maintaining that top position will require the deployment of SEO tools within your digital marketing strategy. This is because SEO tools provide businesses with technical solutions such as the best keywords to use ...

A backlink is simply defined as ‘when another website links to your blog’.  Also referred to as Inbound Link (IBL) backlinks are an important factor in the way Google determines the popularity of websites.   Google considers a myriad of factors such as website age, loadin ...

Benefits of Rank Tracking Rank tracking refers to the process by which a webpage ranking statistics on search engines such as Google, Bing, and Yahoo is monitored.   The process involves the tracking of all single keywords and phrases used such as keywords in use, competitors’ ke ...

Links are an extremely component in any SEO strategy. SEO link building strategies involve those activities which utilize both internal and external links to various online resources. Links help generate web traffic to your website and increase its online visibility among other benefits of link b ...

  SEO definitely increases the overall online visibility of websites, eventually leading to an increase of conversions for that content.   Businesses are willing to pay huge sums of money to have their websites rank highly on search engines and so begs the question, why is SEO so ...