Benefits of Rank Tracking

Rank tracking refers to the process by which a webpage ranking statistics on search engines such as Google, Bing, and Yahoo is monitored.

The process involves the tracking of all single keywords and phrases used such as keywords in use, competitors’ keywords and even those keywords your targeted audience are searching with.

Rank tracking is extremely important to businesses as it provides you with data of what keywords and ideal keywords your competitors’ and ideal customers are using, respectively.

Benefits of Rank Tracking

• Improves Keyword Ranking Efficiency

Rank tracking provides you with information on the keywords users are using to search for specific products and services on search engines.

Having information on the usage statistics for certain keywords enables you to determine the keywords that shouldn’t be included in your content. This is because users won’t be able to find you with those keywords.

• Enables better On-page and Off-page SEO activities

Having information on your keyword statistics is important for future planning marketing strategies. It also enables you to implement more effective On-page and Off-page SEO activities such as link building, inserting appropriate focus keywords on articles etc.

• Provides Data on Ideal Keywords Not Used By Competitors

Rank tracking provides you with the search terms that are widely being searched which most likely your competitors are not aware off, therefore not using.

Implementing those search terms into your content will bring more customers to your website. However, you will still need to offer your visitors relevant and interesting content.

• Provides Data on Search Terms Variations

Rank tracking tools will also provide you with information on the different variations of search terms and phrases that your customers are using.

For example, users may search for photographers in a region while others will search for photo studios or photo frames in that same region.

Rank tracking provides you with specific data based on those multiple search terms based on the same topic.

• Exact Search Terms Bringing Users to Your Website

A rank tracker will provide you with data on the exact search terms users are using to get to your website. The data will contain the search term and the number of times within specified periods it has been used.

This information is extremely to businesses as it enables them to make the necessary adjustments to their focus keywords in their content.

• Tracking against Competitor Websites

Knowing where you stand against your competitors allows you to adjust and improve on your digital marketing strategies.  A rank tracker is able to compare your business against competitors on same search terms and phrases.

Conclusion

Search Engine Optimization (SEO) is a constantly changing process.

Keywords that were all trending a few weeks ago, may no longer be commanding the same strength now. Websites that were previously ranking on the first pages of search engines a few weeks may have crashed, blacklisted by certain engines or simply shut down.

SeoNerd is an SEO platform that provides businesses with a variety of tools and applications that measure their SEO analytics.  Visit them today and request a free demonstration.